Sour Sugar

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Alan Sugar is now most famous for his appearances on the television in the UK show The Apprentice, complete with his famous catchphrase: ‘You’re fired!’ However, he was once the chairman of Tottenham Hotspur.

While at White Hart Lane he discussed a new Arsenal signing with the press. ‘It’s total madness,’ he said, adding, ‘If Bergkamp thinks he’s going to set the world alight, he can forget it. He is a good player but he won’t be successful. Arsenal got him because they needed a bit of cosmetic marketing.’

Dennis Bergkamp stayed at the Club for 11 years, scoring 120 goals in 423 appearances. Not a bad piece of cosmetic marketing!

Mind you, Sugar was not alone in predicting poor fortunes for Bergkamp. President of Inter Milan, Massimo Moratti, said: ‘Arsenal will be lucky if Bergkamp scores ten goals this season.’